The Lab.

My own website is the test site. Every experiment gets a written hypothesis before it starts and a screenshot after it ends — including the ones that fail. Especially the ones that fail: those are the only entries here you can be certain aren't marketing.

Running now · 1

EXPERIMENT — RUNNING

Baseline measurement: 001

Failed · 1

EXPERIMENT 002 · 1 AUGUST 2026 FAILED

Do more Google reviews improve local ranking?

Local Falcon · Google Business Profile · Google Maps

Hypothesis

More reviews should mean a higher map-pack position. I expected review count to be the strongest single factor.

Result

Wrong. Review count did not predict visibility. The clinic with 1,681 reviews appeared in the Google Maps top 3 at only 3 of my 25 test points. A…

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