Experiment 003 RUNNING

Does rewriting a meta description change the snippet Google shows?

Started 29 September 2026 · tested on real data, published whichever way it went.

The hypothesis

What I expected — written before starting

If I rewrite the meta description of one article to state the exact answer, Google's search snippet will use that wording within two weeks. Google often ignores meta descriptions and writes its own snippet, so a null result is common and would be reported as one.

The result

Still running

No result yet. I changed the description on 29 September 2026 and check Google every day for two weeks, until 13 October 2026.

The details

Method, data and what I learned

The test

  • Search Google for the article’s target question and screenshot the snippet as it is now.
  • Record the current meta description text from the page.
  • Rewrite the meta description so it states the exact answer, using only the prices already on my Packages page.
  • Re-check the same search for two weeks, the same way each time, and screenshot every check.

The article is How much should a website cost in Malaysia?

The starting point (recorded 29 September 2026)

For the search “how much should a website cost Malaysia”, the article appeared on the fourth page of Google’s results, two days after it was published. Google showed the page’s existing description word for word: “A straight answer on Malaysian website costs: from RM3,500 for a WordPress build with technical SEO, plus what the wider market charges and …”. So Google already uses this description, and the test is really about whether it picks up a new one. Because the article sits on page four, Google may recheck it slowly, and a null result is quite possible. I noted this before changing anything. The screenshots were taken while signed in to Google, and I repeat every check the same way.

The change (29 September 2026)

Before: “A straight answer on Malaysian website costs: from RM3,500 for a WordPress build with technical SEO, plus what the wider market charges and why.”

After: “A WordPress site with technical SEO costs RM3,500 (up to 12 pages), RM7,000 (up to 50), or from RM15,000 above that. See what the wider market charges.”

Nothing else on the page changes for the two weeks. To speed up Google noticing the change, I ask Google to recrawl the page once, and I log the date that I do.

What counts as a win

Google’s snippet visibly uses the rewritten wording, in whole or in a clear part, within the two weeks. If Google keeps showing the old wording, that is a null result and I’ll say so. If the article drops out of the results entirely so I can’t see a snippet, the result is “couldn’t observe”.

What can muddy the result

Google changes snippets by search query, location and device, so I check the same way every time. Google may also change the snippet on its own.

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