Everything I can show you.
Two kinds of proof live here. Experiments are tests I run on my own site, published whether they work or not. Case studies are results I produced for real businesses.
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The Lab
Tests I run on my own site. Each one gets a written hypothesis before it starts and a screenshot after it ends — including the ones that fail.
See the experiments → 0Case studies
Empty until a real business gives me real numbers to publish. That is slower than making claims, and much harder to fake.
See why it’s empty →Right now
The scoreboard, honestly.
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Paying clients
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Experiments run
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Case studies published
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Articles written
Updated every Saturday. These numbers will look embarrassing for a while — that's the point. You'll be able to see exactly how fast they move, and so will I.
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Client work appears here once the client has approved what I publish. Experiments are mine, so they go up either way — including the ones that fail.