Most small businesses running ads have the same problem, and it isn’t the creative. It’s that nobody can tell them which half of the money is working.
The account looks busy. Impressions are up. The agency sends a report full of reach and engagement. And the owner still can’t answer the only question that matters — did this produce enquiries, and what did each one cost?
That’s the job. Set the tracking up so the numbers mean something, structure the account so it can be read, then cut what doesn’t work fast enough that it doesn’t matter it didn’t work.
I run paid media daily inside a marketing department, on Meta, Google and TikTok, with a marketing lead reviewing the work. Everything I do for you is the same discipline, applied to a smaller account where every ringgit is more noticeable.